It’s clearly defined in their family mission statement: a desire to see others succeed – clients in their marriages and photographers in their work. Spend a day with them and you will see, it isn’t just their motto but infused into their very being.
In addition to their jam-packed wedding schedule, Zach and Jody travel the country teaching and mentoring other photographers. Last week, I had the opportunity to spend three days attending their workshop, IN-CAMERA, hosted in their hometown of Nashville, TN.
Their philosophy is simple, it doesn’t matter what kind of lighting situation you find yourself in – if you know how manipulate it or, if you have your own light and you know how to use it, you can shoot anywhere and in any lighting condition.
Day One, SHOOTING & POST, was all about natural light – how to find it, diffuse it, bounce it – so you can get a perfectly exposed image in-camera. every time. saving you from spending hours in Photoshop covering up for your mistakes.
(all of the following images are straight from camera with little to no retouching or color correcting)
Day two, LIGHT – with a one-light setup, Zach, Jody and their assistant Matt, demystified off-camera lighting.
This image is my all-time favorite! Here we learned how to create Glamour Lighting, or as Zach likes to call it, the clam.
**If you look closely in Lindsey’s sunglasses, you can see the soft box (top) – creating the lighting effect, and the reflector (bottom) – adding a little fill light in.
Day Three, BUSINESS AND MARKETING – Learning to execute the dream.
I went back and forth on attending this session – should I.. shouldn’t I.. I don’t know.. should I.. – I drove Shelvie crazy with my inability to commit. In the end, I decided to go – day three, for me, had the greatest impact.
“We are not in the coffee business serving people, but in the people business, serving coffee”
– Howard Schultz, Pioneer and Chairman of Starbucks
We spent the day learning what this meant: through our brand, how we market and the way we sell. They introduced us to their ground zero, their family mission statement, their litmus test.. is it working? This, for me, was profound (I have one for business but never thought to have one for our family). We talked about value, for our clients and in our profession. We then ended with a great discussion about the ever fleeting, work-life balance.
Thank you Zach and Jody, for opening your home and your hearts in the spirit of seeing others succeed!
Special Thanks to the Models! We couldn’t have done it without you three!!
Lindsey Carpenter Kirkendall
Beverly Blair Hendrich